The Power of the Ordinary (Revisited) is the first session of the Permanent Ordinary Seminar, directed by Elena Casado, Antonio A. García and Amparo Lasén. This seminar is a public, collaborative programme by Bulegoa z/b and Sociología Ordinaria which will run in 2020-2021 via a series of conversations and encounters both in person and online.

In January 2014 an invitation arrived from Bulegoa z/b which we took as an excuse to take a pause and systematize what we were proposing with Sociología Ordinaria. We wondered what it was about Comic Sans, Belén Esteban, or Gandía Shore, that caused so much irritation and contempt, and what was at stake for us in that consensus. Playing with the different meanings of ordinario might give us a clue. Ordinario is ordinary, vulgar, inferior, banal. But it also refers to the everyday, routine, or common. And to ways of ordering, categories and hierarchies; although, from subaltern positions these may not necessarily be assumed as either our own or appropriated. Some people might call it empowerment; here we will speak of power and might. Seven years later, this encounter has again become a pretext for making a “clean copy” and sharing what we at Sociología Ordinaria (now a research group with eight yearly encounters behind us) have done or would like to do. Because, when the world gets rough, refinement isn’t enough.

To take part in the online/face-to-face encounter, please contact


Elena Casado Aparicio, Professor of Sociology at the Universidad Complutense, Madrid; street feminist and education enthusiast, Elena is a member of the Sociología Ordinaria group. Her research has focused on themes including gender relations and practices for constructing meaning, in which her training as a sociologist and philologist intersect. In recent years, chance happenings in education have led her to focus on health, bodies and emotions.

Antonio A. García García. Professor of Sociology at the Universidad Complutense, Madrid. Member of Sociología Ordinaria. Through asking about masculinities and their ins and outs, his research pursues the implications of manhood in bodies, affect, ways of doing, forms of domesticity and the cultural (re)production of these aspects.

Amparo Lasén. Professor of Sociology at the Universidad Complutense, Madrid and a member of Sociología Ordinaria. Her lines of investigation are first linked to temporalities and the practices and experiences of youth, and then to digital culture, relating to gender relations, intimacy and affect.